---
title: "BKNG.TO stock: Booking Holdings Inc. price, chart, valuation | ANALITICA}"
description: "P/E 17.6 — lower than 43% of Consumer Cyclical peers (61 companies). Latest published plan: SHORT on 2026-10-30 at $23.95 — resolved LOSS -4.55% (full ladder)."
canonical: https://analiti.ca/t/BKNG.TO/
---

# Booking Holdings Inc. (BKNG.TO)

TSX: BKNG · TSX · Consumer Cyclical

Last close 26.02 (Nov 12, 2026), +0.160 (+0.6%). Market cap $164.47B.
52-week range 23.93 to 35.89.

## At a glance

- P/E 17.6 — lower than 43% of Consumer Cyclical peers (61 companies).
- Market cap $164.47B; average daily dollar volume $943K over the past 3 months — Moderate liquidity.
- Latest published plan: SHORT on 2026-10-30 at $23.95 — resolved LOSS -4.55% (full ladder).
- 1-year volatility 40.8% (annualized); largest fall from a peak over the past year -33.3%.

## Performance

| Period | Stock | Sector fund | Composite | Difference vs Composite |
| --- | ---: | ---: | ---: | ---: |
| 1W | -4.5% | +3.9% | +1.8% | -6.3% |
| 1M | +0.3% | +6.1% | +2.8% | -2.4% |
| 3M | -24.7% | -2.3% | -0.1% | -24.7% |
| 6M | +2.7% | +2.2% | +9.4% | -6.7% |
| YTD | -26.6% | -3.1% | +16.1% | -42.6% |
| 1Y | — | -9.8% | +20.0% | — |
| 3Y | — | +7.9% | +22.0% | — |
| 5Y | — | +0.2% | +10.5% | — |

3Y and 5Y are annualized. The Composite is proxied by XIU.TO.

## Risk and trading

- 1-year volatility (annualized): +40.8%
- Largest fall from a peak (1Y): -33.3% (Dec 30, 2025 to Oct 28, 2026)
- Beta (2Y weekly, vs Composite): 0.85
- Average daily volume (3M): 35,363
- Average daily dollar volume (3M): $943K
- Liquidity: Moderate (High: $1M or more a day; Moderate: $100K or more; Low: under $100K.)

## Valuation

Valuation multiples are from the Nov 12, 2026 snapshot.

| Multiple | Value | Against sector peers |
| --- | ---: | --- |
| P/E (TTM) | 17.6 | Lower than 43% of peers (61 companies; median 16.1) |
| Earnings yield | 5.69% | — |
| P/B | — | — |
| P/S | — | — |
| EV/EBITDA | — | — |
| Dividend yield | — | — |
| Payout ratio | — | — |

## Financials

Reporting currency: USD.

|  | 2022 | 2023 | 2024 | 2025 | TTM |
| --- | ---: | ---: | ---: | ---: | ---: |
| Revenue | $26.92B | $26.92B | $26.92B | $26.92B | $35.57B |
| Gross margin | — | — | — | — | — |
| Net income | $5.40B | $5.40B | $5.40B | $5.40B | $10.87B |
| Free cash flow | $9.09B | $9.09B | $9.09B | $9.09B | $4.28B |
| Diluted shares | 797,352,800 | 797,352,800 | 797,352,800 | 797,352,800 | — |

## Dividends and splits

Trailing dividend yield: not available (snapshot Nov 12, 2026). Dividend history is not stored yet.

- No splits on record.

## Ownership and dilution

- Insider buys (90 days): 0
- Insider sells (90 days): 0
- Shares outstanding change (1Y): 0.0%
- Shares outstanding change (3Y): 0.0%
- Held by insiders: not available
- Held by institutions: not available

## Peers

- [AMZN.TO](https://analiti.ca/t/AMZN.TO/): 30.40, 1Y +4.8%, market cap $3773.82B, P/E 21.7, EV/EBITDA 2.8, dividend yield 0.00%, 1Y volatility +32.8%
- [TSLA.TO](https://analiti.ca/t/TSLA.TO/): 34.30, 1Y -12.0%, market cap $2033.19B, P/E 428.8, EV/EBITDA 434.2, dividend yield 0.00%, 1Y volatility +45.8%
- [HD.TO](https://analiti.ca/t/HD.TO/): 21.40, 1Y —, market cap $452.62B, P/E 24.0, EV/EBITDA —, dividend yield —, 1Y volatility +27.6%
- [MCDS.TO](https://analiti.ca/t/MCDS.TO/): 22.82, 1Y —, market cap $253.23B, P/E 20.9, EV/EBITDA —, dividend yield —, 1Y volatility —
- [MCD.TO](https://analiti.ca/t/MCD.TO/): 22.89, 1Y —, market cap $252.32B, P/E 22.0, EV/EBITDA —, dividend yield —, 1Y volatility +21.1%
- [TJX.TO](https://analiti.ca/t/TJX.TO/): 23.72, 1Y —, market cap $201.42B, P/E 25.0, EV/EBITDA —, dividend yield —, 1Y volatility +24.4%
- [SBUX.TO](https://analiti.ca/t/SBUX.TO/): 29.24, 1Y —, market cap $159.41B, P/E 48.7, EV/EBITDA —, dividend yield —, 1Y volatility +28.3%
- [ATD.TO](https://analiti.ca/t/ATD.TO/): 82.48, 1Y +17.2%, market cap $75.71B, P/E 17.3, EV/EBITDA 13.7, dividend yield 1.04%, 1Y volatility +25.8%

## analiti.ca history

3 published plans: 0 wins, 3 losses, 0 open; average -3.60% per resolved plan (full ladder).

- 2026-10-23 SHORT: entry 25.18, stop 26.36, first exit 24.40 — full ladder LOSS (-1.57%); first exit WIN (3.10%). Day page: https://analiti.ca/day/2026-10-23
- 2026-10-28 SHORT: entry 23.93, stop 25.05, first exit 23.18 — full ladder LOSS (-4.68%); first exit LOSS (-4.68%). Day page: https://analiti.ca/day/2026-10-28
- 2026-10-30 SHORT: entry 23.95, stop 25.04, first exit 23.22 — full ladder LOSS (-4.55%); first exit LOSS (-4.55%). Day page: https://analiti.ca/day/2026-10-30

Superstock score: none published. Sector condition: Consumer Cyclical — Leading (as of Nov 5, 2026).

## Key dates

- Next earnings: not available — no company release or exchange notice in the stored data
- Last earnings: not available
- Next ex-dividend: not available

## Sources and data notes

- prices, chart, performance, risk: daily_prices (Yahoo) (as of Nov 12, 2026)
- valuation, market cap, ownership: yahoo_key_stats snapshot (as of Nov 12, 2026)
- financials: financials (Yahoo) (as of Sep 30, 2026)
- plans, resolutions: published entries-*.json + track-record.json (as of Nov 12, 2026)
- insiders: insider_trades (SEDI filings) (as of Nov 12, 2026)
- splits: Split inventory (interim table) (as of Nov 5, 2026)
- sector condition: conditions-2026-11-05.json (as of Nov 5, 2026)
- Superstock score: superstock_checks + superstock.json (as of Nov 12, 2026)

Not available rules: a field older than its freshness limit shows "not available", never a stale number — prices, 3 trading days; fundamentals, 120 days after the fiscal period end plus 45 days.

Data file: https://analiti.ca/data/t/BKNG.TO.json

Facts and published history only. Plans are generated by a quant model.